STEPHANIE
GUSTAFSSON
Visual Designer
ABOUT ME
OVERVIEW
I'm a visual designer living in Stockholm Sweden. My original background is in web and print design, but I have branched into other design disciplines. Over the last 5 years, I've been freelancing mainly for board game publishers. I've enjoyed working with companies big and small from all around the world. I can help with branding to UI/UX print design for game layouts, along with project management, budgeting and liaising with printers in China. If you would like an experienced team member with proven results working in a variety of situations, please don't hesitate to contact me.
OCEANS INSTITUTE REPORT
UWA
The annual report for the University of Western Australia's Oceans Institute. While there were
strict brand guidelines to follow for all
university publications, I was able to
introduce more organic full bleed page
layouts to the document.
This project required efficient typesetting,
layout, and supportive infographics.
The final booklet was 64 pages
long including the cover.
Print Design, Infographics
Internal cover of the report. The institute had a professional image bank to work with that the client had commissioned.
Internal spread showcasing the University branding and my adjustments for full bleed photography.
INNER COMPASS
AEG
The second project I have done for Alderic Entertainment Group, Inner Compass was an abstract game about emotions and memories.
The artwork was illustrated by Jeremy Nguyen
who is an artist for the New Yorker. A bright limited palette was used along with simple CG illustrated icons to keep the balance with the comic hand-drawn graphics. The overall final design was a mosaic of little glimpses into interesting
situations that occur in life.
Print Design, UI/UX, 3D Renders
Packaging design for display in multiple stacking positions. This was a 3D render produced for client approval. All artwork was set up for print with dielines.
3D render of the game components set up for play. You can see how a 4 player game would look on the table. This was used for the box back and rulebook.
ESSITY'S CODE OF CONDUCT
PRIME WS
A project that I was assigned at Prime Weber Shandwick. The request was for an interactive
digital pdf for distribution online. The Code
of Conduct was designed with hoverable
links for definitions, linked contents to jump
to pages, hyperlinks, and quick access
menu on the right.
Since Essity is a global brand with offices
around the world, they required translations into 14 extra languages. During the planning stage, it was important to account for the fluctuating amount of text between different languages. The design was based around a fluid grid system for easy adjustments.
The translations were handled by a professional translation company. Once the finished version of the English manual was complete, typesetting was required for the various languages including Hindi and Russian. These two languages needed special consideration when formatting due to different alphabets.
Digital Design, Infographics, Multiple Language Typesetting
Zoomed in Spanish example with the hover box active.
A spread of the final swedish language version. Essity is a global brand that require digital distribution of its code of conduct to it various branches around the world. However thought was put into how the document would be view in a physical format incase of the need to print it out.
A selection of individual pages showcasing the branding colors and colorful photography. It was important to take into account the document would be translated into 13 other languages. So the layout need to be fluid as the text expanded or contracted.
IRIS CONSULTING
LUMINOSITY
Luminosity was a branding specialist in
Perth WA. This particular project was
updating the branding of Iris Consulting
to reflect the up to date services they
provide to businesses. The new look still
needed to retain the old feel of the
previous brand, but add
a more modern and
youthful vibe.
Branding Design, Stationary
Folder design for the client. Iris consulting still provided physical documentation for their clientele so a branded folder to pass out was necessary.
Comparison of the original logo and the updated design. Unfortunately the old logo example was difficult to track down and this was the only version I could find for comparison.
Branded letterhead design incorporating the theme graphic elements on the front and back.
AEONS END 2ND ED
INDIE BOARDS & CARDS
An unusual project where the game already had been published and it was very popular, however, players felt the overall design was dated. I was brought onto the IBC team to work on the redesign concepts for a second edition. While the artwork, box, and logo were fixed. The UI design, typography, and templates could all be
adjusted to a more modern sleek look.
These are the original concepts pitched to the publisher. including some elements that were changed during the production stage.
Print Design, Infographics
Redesigned nemesis mat along with matching AI card deck. There are many nemesis bosses so their different decks needed to be easily identifiable.
These were two seperate card design variations that was first pitched to the publisher. In the end the first set was chosen, and the rest of the look was built around this design.
The new player mats, tiles and examples of the cards side by side. The card back shown on the left was not changed from the first edition.
EXTRA
SAMPLES
 Coup G54 RebellionAn existing franchise. This was a new game to add to the series. This project I worked on from concept to final production files. It cover all game components, packaging, custom dielines and pre-press. |  Untitled Game Turtle IllustrationCommissioned illustration sample for an untitled game. |
|---|---|
 Middara 01Box design for the game Middara Act 1. The packaging features Spot UV detail on the monster and logo. This was a 3D render produced for client approval. |  HUD UI ConceptA HUD concept produced for a job application. The background image was provided and the HUD was to be designed around a modern shooter. This was produced in Photoshop, then transferred into Unity. A short video detailing the interaction elements was also produced in Aftereffects. |
 UWA ProspectusUWA Prospectus for the upcoming year. I was assigned as the sole designer to work on the concepts to final print production. Two copies are produced for local students and international applicants and each contain roughly 120 pages each. Project management was required across all the university departments to ensure content was provided and proofed in a timely manner. This was a full time project for 3 months. |  Josh KirbyCard concept pitched for a currently unpublished game using an established IP. In the end this was unused and another design was implemented. The game features art of the late Josh Kirby who was best known for the Discworld novel covers. |
 OpxBranding and logo design for a digital service provider. Many iterations of the icon was sketched before the final version was decided on. |  Middara Card DesignConcept design for the monster cards of Middara. The top row was the original concept that won the pitch to the publishers. The bottom row was the refined version that was used for the final print files. |
 Phoenix SyndicateRulebook layout featuring diagrams and examples. I also illustrated the box cover and conceptualised all game components. The game is due to be released 2020. |  New York SliceA light pizza themed game that used real photography of authentic New York pizza. The box was realistic enough that some servers thought I was sneaking real pizza into the restaurant. This misunderstand was cleared up quickly after opening the game box. Photo used with permission from Leonard Koh. |
 Mountain 01Concept work for an unpublished unnamed board game. This is a sample of the player board, score track and hand illustrated iconography. |  Sankokushin Five SacrificesUpcoming anime styled dungeon crawl miniature game. These are samples of the equipment cards based on my templates and iconography. |
 Ultimate Werewolf LegacyLogo for the new game Ultimate Werewolf Legacy that is part of the Ultimate Werewolf IP. |
Stephanie Gustafsson
Stockholm, Sweden
GMT +1
Tel: +46 733 459 284
Skype: StephanieGustafsson86